Nora studied engineering at university, but then turned to her passion, sales. She started in food retail at JDE as a Sales Rep, progressed to National Account Manager at Kraft Foods/Mondelez and finally became Sales Director for the Netherlands at Reckitt Benckiser. In her most recent roles at Tchibo Coffee Service and Dr. Oetker, she was also responsible for the digitalisation and automation of sales processes as Sales Director. Thus, after more than 15 years, she rediscovered her former passion for technology. She then decided to have a career change and took on the position of Regional Sales Director at Salesforce. Her previous commitment, coupled with her enormous passion and Dutch repartee for the topic of "Customer Centricity", has continued since the beginning of this year.