19. & 20.11.2025 in Hamburg
Contact: info@salessummit.de or +49 (40) 537 991 133

Sales Summit Day One

Sales Summit Day One
The program of the first day of the Sales Summit on 19th November 2025.

Sales Summit Day Two

Sales Summit Day Two
The program of the second day of the Sales Summit on 20th November 2025.


19.11.2025 Sales Summit Day One

  1. SALES SUMMIT MAIN STAGE
  1. ZUGSPITZE Masterclasses
  1. MATTERHORN Masterclasses
  1. SERVICE SUMMIT MAIN STAGE
  1. 08:30
     

    08:30 Welcome

    Our doors open at 08:30 - so you can start networking at the first coffee and secure the best seat

  1. 09:15
     

    Welcome

    Opening of the event with a warm welcome by the moderator.

  2. 09:30
  3. 10:00
     

    Coffee break

    Enjoy coffee and breakfast and establish new contacts with the attendees and exhibitors of the Service & Sales Summit. 

  4. 10:30
    Presentation

    Keynote

  5. 11:00
    Panel discussion

    Transformation in sales: unleashing the digital future

    New tools, software solutions and processes in modern sales practice.What is the "state of the art" and what opportunities and changes will result from it? 

  6. 11:45
    Panel discussion

    Customer Centricity

    Building successful customer relationships and maintaining them in the long term is the goal of every sales department. How can companies create sustainable relationships, and what role can a focus on customer success and the implementation of sales excellence play in this?

  1. Presentation Serivce

    10:30 Keynote

    In preparation

  2. Presentation Sales

    11:00 Masterclass

    In preparation

  1. Presentation Serivce

    11:00 Masterclass

    In preparation

  2. Presentation Serivce

    12:00 Masterclass

    In preparation

  1.  

    10:00 Coffee break

    Enjoy coffee and breakfast and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

  2. Presentation

    10:30 Keynote in preparation

  3. Panel discussion

    11:00 Future Customer Service: Digital tools that make the difference

    What really makes modern customer service fit for the future? In this expert panel, leading service professionals show which digital tools are setting the tone and how high-tech processes are redefining customer experiences.

  4. Panel discussion

    11:45 Next-level leadership in customer service: inspiring teams, improving customer experiences

    Which management strategies are particularly effective in customer service? How can managers motivate their teams while ensuring excellent service and how can digitalisation help?

    Presentation:

    Sarah Rojewski Sarah Rojewski  
  1. 12:30
     

    12:30 Lunch break

    Enjoy the food while establish new contacts with attendees and exhibitors of the Service & Sales Summit.

  1. 14:00
     

    Sales Summit Startup Awards

    Here you will get to know innovative startups that present their smart and new solutions for digital innovations in sales. The best three will receive a Sales Summit Startup Award - you vote!

  2. 15:00
    Presentation

    Key decisions of the CSO and their implementation in the sales organization

    Top management in sales today faces unprecedented challenges. Global, social and political changes are increasing planning uncertainty. At the same time, changes in customer behavior can be observed in many markets. An almost unmanageable number of new, rapidly developing technological opportunities are just around the corner, while long-standing top performers in sales are still achieving and exceeding their targets, in some cases with great success, using approaches that have been tried and tested over decades. But how can the sales organization be geared towards the future? The latest study by the Sales Management Department shows where important key decisions for the transformation of sales lie and how these can be effectively implemented in the organization.

  3. 15:30
    Panel discussion

    Fireside Chat

  4. 16:00
     

    Coffee break

    Enjoy some coffee and cake and establish new contacts with the attendees and exhibitors of the Service & Sales Summit.

  5. 16:45
    Panel discussion

    Sales teams in transition: New horizons

    Sales teams are currently undergoing profound change, driven by technological innovations and economic change. As a result, collaboration in agile teams is becoming increasingly important in order to meet dynamic market requirements. What do today's team structures and working models look like and how can corporate goals be reconciled with the wishes of employees?

  6. 17:30
  7. 18:00
     

    Speaker Award Prizegiving

    The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Presentation Sales

    14:00 Masterclass

    In preparation

  2. Presentation Serivce

    14:45 Masterclass

    In preparation

  3. Presentation Serivce

    15:00 Masterclass

    In preparation

  4.  

    15:30 Coffee break

    Enjoy some coffee and cake and establish new contacts with the attendees and exhibitors of the Service & Sales Summit.

  5. Presentation Serivce

    16:15 Masterclass

    in preparation

  6. Presentation

    16:45 Masterclass

    In preparation

  7.  

    17:30 Speaker Award Prizegiving

    The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Presentation Serivce

    14:30 Masterclass

    In preparation

  2.  

    15:30 Coffee break

    Enjoy coffee and cake and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

  3. Presentation Serivce

    16:15 Masterclass

    In preparation

  4. Presentation Serivce

    17:00 Masterclass

    In preparation

  5.  

    17:30 Speaker Awards Prizegiving

    The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Presentation

    14:00 Service Summit Startup Awards

    You will see innovative startups presenting their clever new solutions in the service business. The best three will receive a Service Summit Startup Award – you decide!

  2. Presentation

    15:00 Keynote in preparation

  3. Panel discussion

    15:30 Understanding the customer: How do we recognise what the customer really wants? How much autonomy do customers want?

    What really drives customers? In a world full of data and new technologies, it's all about making real needs visible. How can the right balance be found between automated solutions and human interaction?

  4.  

    16:15 Coffee break

    Enjoy coffee and cake and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

  5. Panel discussion

    16:45 Next-gen customer service: AI and voice AI rethought

    How are AI and voice AI transforming customer interaction? With innovative approaches for fast, customised solutions, they are redefining the service experience - but what challenges need to be overcome? A look at the technologies that are shaping the customer service of the future.

  6. Presentation

    17:30 Keynote in preparation

  7.  

    18:00 Speaker Awards Prizegiving

    The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. 18:15
     

    18:15 Service & Sales Summit AFTERSHOW LOUNGE

    Networking, drinks & music for all participants

  1. 23:00
     

    23:00 End of today's event

19.11.2025 Sales Summit Day One

08:30

Welcome

Our doors open at 08:30 - so you can start networking at the first coffee and secure the best seat

09:15 SALES SUMMIT MAIN STAGE:

Welcome

Opening of the event with a warm welcome by the moderator.

09:15 SERVICE SUMMIT MAIN STAGE:

Welcome

Event opening and welcome from organizers

09:30 SALES SUMMIT MAIN STAGE:
Presentation

Keynote

09:30 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote

10:00 SALES SUMMIT MAIN STAGE:

Coffee break

Enjoy coffee and breakfast and establish new contacts with the attendees and exhibitors of the Service & Sales Summit. 

10:00 SERVICE SUMMIT MAIN STAGE:

Coffee break

Enjoy coffee and breakfast and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

10:30 SALES SUMMIT MAIN STAGE:
Presentation

Keynote

10:30 ZUGSPITZE MASTERCLASSES:
Presentation Serivce

Keynote

In preparation

10:30 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote in preparation

11:00 SALES SUMMIT MAIN STAGE:
Panel discussion

Transformation in sales: unleashing the digital future

New tools, software solutions and processes in modern sales practice.What is the "state of the art" and what opportunities and changes will result from it? 

11:00 ZUGSPITZE MASTERCLASSES:
Presentation Sales

Masterclass

In preparation

11:00 MATTERHORN MASTERCLASSES:
Presentation Serivce

Masterclass

In preparation

11:00 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Future Customer Service: Digital tools that make the difference

What really makes modern customer service fit for the future? In this expert panel, leading service professionals show which digital tools are setting the tone and how high-tech processes are redefining customer experiences.

11:45 SALES SUMMIT MAIN STAGE:
Panel discussion

Customer Centricity

Building successful customer relationships and maintaining them in the long term is the goal of every sales department. How can companies create sustainable relationships, and what role can a focus on customer success and the implementation of sales excellence play in this?

11:45 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Next-level leadership in customer service: inspiring teams, improving customer experiences

Which management strategies are particularly effective in customer service? How can managers motivate their teams while ensuring excellent service and how can digitalisation help?

Presentation:

Sarah Rojewski Sarah Rojewski  
12:00 MATTERHORN MASTERCLASSES:
Presentation Serivce

Masterclass

In preparation

12:30

Lunch break

Enjoy the food while establish new contacts with attendees and exhibitors of the Service & Sales Summit.

14:00 SALES SUMMIT MAIN STAGE:

Sales Summit Startup Awards

Here you will get to know innovative startups that present their smart and new solutions for digital innovations in sales. The best three will receive a Sales Summit Startup Award - you vote!

14:00 ZUGSPITZE MASTERCLASSES:
Presentation Sales

Masterclass

In preparation

14:00 SERVICE SUMMIT MAIN STAGE:
Presentation

Service Summit Startup Awards

You will see innovative startups presenting their clever new solutions in the service business. The best three will receive a Service Summit Startup Award – you decide!

14:30 MATTERHORN MASTERCLASSES:
Presentation Serivce

Masterclass

In preparation

14:45 ZUGSPITZE MASTERCLASSES:
Presentation Serivce

Masterclass

In preparation

15:00 SALES SUMMIT MAIN STAGE:
Presentation

Key decisions of the CSO and their implementation in the sales organization

Top management in sales today faces unprecedented challenges. Global, social and political changes are increasing planning uncertainty. At the same time, changes in customer behavior can be observed in many markets. An almost unmanageable number of new, rapidly developing technological opportunities are just around the corner, while long-standing top performers in sales are still achieving and exceeding their targets, in some cases with great success, using approaches that have been tried and tested over decades. But how can the sales organization be geared towards the future? The latest study by the Sales Management Department shows where important key decisions for the transformation of sales lie and how these can be effectively implemented in the organization.

15:00 ZUGSPITZE MASTERCLASSES:
Presentation Serivce

Masterclass

In preparation

15:00 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote in preparation

15:30 SALES SUMMIT MAIN STAGE:
Panel discussion

Fireside Chat

15:30 ZUGSPITZE MASTERCLASSES:

Coffee break

Enjoy some coffee and cake and establish new contacts with the attendees and exhibitors of the Service & Sales Summit.

15:30 MATTERHORN MASTERCLASSES:

Coffee break

Enjoy coffee and cake and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

15:30 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Understanding the customer: How do we recognise what the customer really wants? How much autonomy do customers want?

What really drives customers? In a world full of data and new technologies, it's all about making real needs visible. How can the right balance be found between automated solutions and human interaction?

16:00 SALES SUMMIT MAIN STAGE:

Coffee break

Enjoy some coffee and cake and establish new contacts with the attendees and exhibitors of the Service & Sales Summit.

16:15 ZUGSPITZE MASTERCLASSES:
Presentation Serivce

Masterclass

in preparation

16:15 MATTERHORN MASTERCLASSES:
Presentation Serivce

Masterclass

In preparation

16:15 SERVICE SUMMIT MAIN STAGE:

Coffee break

Enjoy coffee and cake and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

16:45 SALES SUMMIT MAIN STAGE:
Panel discussion

Sales teams in transition: New horizons

Sales teams are currently undergoing profound change, driven by technological innovations and economic change. As a result, collaboration in agile teams is becoming increasingly important in order to meet dynamic market requirements. What do today's team structures and working models look like and how can corporate goals be reconciled with the wishes of employees?

16:45 ZUGSPITZE MASTERCLASSES:
Presentation

Masterclass

In preparation

16:45 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Next-gen customer service: AI and voice AI rethought

How are AI and voice AI transforming customer interaction? With innovative approaches for fast, customised solutions, they are redefining the service experience - but what challenges need to be overcome? A look at the technologies that are shaping the customer service of the future.

17:00 MATTERHORN MASTERCLASSES:
Presentation Serivce

Masterclass

In preparation

17:30 SALES SUMMIT MAIN STAGE:
Presentation

Keynote

17:30 ZUGSPITZE MASTERCLASSES:

Speaker Award Prizegiving

The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

17:30 MATTERHORN MASTERCLASSES:

Speaker Awards Prizegiving

The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

17:30 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote in preparation

18:00 SALES SUMMIT MAIN STAGE:

Speaker Award Prizegiving

The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

18:00 SERVICE SUMMIT MAIN STAGE:

Speaker Awards Prizegiving

The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

18:15

Service & Sales Summit AFTERSHOW LOUNGE

Networking, drinks & music for all participants

23:00

End of today's event

20.11.2025 Sales Summit Day Two

  1. SALES SUMMIT MAIN STAGE
  1. ZUGSPITZE Masterclasses
  1. MATTERHORN Masterclasses
  1. SERVICE SUMMIT MAIN STAGE
  1. 09:15
     

    09:15 Welcome

    Our doors open at 09:15 - so you can start networking at the first coffee and secure the best seat

  1. 10:00
     

    Welcome

    Opening of the event and welcome by the moderator.

  2. 10:15
    Presentation

    The Stoic Salesman - what modern sales can learn from ancient perspectives

    Sales professionals can benefit greatly from stoic principles that emphasise control over one's actions, resilience, learning from mistakes through self-reflection, emotional regulation, ethical behaviour, self-improvement, distancing from external validation and mindfulness.

    But why are these ideas so alien to us in sales? Why do we have such unrealistic expectations of ourselves? And why do we leave no room for these thoughts or even their communication? 

  3. 10:45
    Panel discussion

    War for Talent

    Sales teams also want to grow strongly in 2025. They are trying to attract and retain the best sales employees in the competitive talent market. Numerous approaches and procedures try to support managers in this process: Employer branding, tools or external service providers. What does it take to be successful in today's talent market?

  4. 11:30
    Presentation

    Building bridges: When the baby boomers pass on the sceptre

    The Baby Boomers are retiring.
    How is our company prepared for this? Can digitalization in sales compensate for this?
    What options do companies have to proactively plan knowledge transfer?
    How can knowledge be passed on? How important are internal and external networks?
    Who am I when I no longer work?

  5. 12:00
  1. Presentation Serivce

    10:45 Masterclass

    In preparation

  2. Presentation Sales

    11:15 Masterclass

    In preparation

  3. Presentation Serivce

    11:45 Masterclass

    In preparation

  1. Presentation Serivce

    10:00 Masterclass

    In preparation

  2. Presentation Serivce

    11:00 Masterclass

    In preparation

  3. Presentation Serivce

    11:45 Masterclass

    in preparation

  4. Presentation Serivce

    12:15 Masterclass

    In preparation

  1.  

    10:15 Welcome

    Opening of the event with a warm welcome by the moderator.

  2. Presentation

    10:30 Keynote in preparation

  3. Panel discussion

    11:00 Challenges in the introduction of new systems

    What difficulties typically arise when integrating new systems? What strategies are crucial for overcoming common stumbling blocks and ensuring a smooth introduction? Experts from various fields will share their experiences and discuss practical solutions.

  4. Presentation

    11:45 Keynote in preparation

  1. 12:30
     

    12:30 Lunch break

    Enjoy the food while establish new contacts with attendees and exhibitors of the Service & Sales Summit.

  1. 14:00
  2. 14:30
    Panel discussion

    Creating synergies: The innovative power of marketing and sales

    What are the obstacles and success factors and what makes the interaction between marketing and sales possible. Learn how sustainable success can be achieved and how to get there.

  3. 15:15
    Panel discussion

    Sales leaders panel

    The constantly changing world presents many challenges and also many new perspectives for SMEs and corporations. What do these look like in the respective sectors, where are there similarities or differences?

  4. 16:00
     

    Speaker Award Prizegiving

    The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Presentation Serivce

    14:30 Masterclass

    In preparation

  2.  

    16:00 Masterclass Award Prizegiving

    The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Presentation

    14:30 Masterclass

    In preparation

  2.  

    16:00 Masterclass Awards Prizegiving

    The three best speakers on each stage will be honoured. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Presentation

    14:00 Keynote in preparation

  2. Panel discussion

    14:30 Global customer service: Success strategies in an international environment 

    What characterises global customer service and how does it differ around the world?
    What adjustments are needed to provide a consistent and outstanding customer experience worldwide?

  3. Panel discussion

    15:15 Communication that counts: The right choice of channels in customer service

    Today's customers expect fast and efficient service via the communication channels of their choice - from chatbots and social media to traditional hotlines. But despite the strong presence of digital channels, how do companies manage to create personalised customer service experiences that inspire and retain customers in the long term?

  4.  

    16:00 Speaker Awards Prizegiving

    The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  5. Presentation

    16:15 Keynote

  1. 16:45
     

    16:45 Networking, drinks & music for all participants

  1. 18:00
     

    18:00 End of Service & Sales Summit 2025

20.11.2025 Sales Summit Day Two

09:15

Welcome

Our doors open at 09:15 - so you can start networking at the first coffee and secure the best seat

10:00 SALES SUMMIT MAIN STAGE:

Welcome

Opening of the event and welcome by the moderator.

10:00 MATTERHORN MASTERCLASSES:
Presentation Serivce

Masterclass

In preparation

10:15 SALES SUMMIT MAIN STAGE:
Presentation

The Stoic Salesman - what modern sales can learn from ancient perspectives

Sales professionals can benefit greatly from stoic principles that emphasise control over one's actions, resilience, learning from mistakes through self-reflection, emotional regulation, ethical behaviour, self-improvement, distancing from external validation and mindfulness.

But why are these ideas so alien to us in sales? Why do we have such unrealistic expectations of ourselves? And why do we leave no room for these thoughts or even their communication? 

10:15 SERVICE SUMMIT MAIN STAGE:

Welcome

Opening of the event with a warm welcome by the moderator.

10:30 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote in preparation

10:45 SALES SUMMIT MAIN STAGE:
Panel discussion

War for Talent

Sales teams also want to grow strongly in 2025. They are trying to attract and retain the best sales employees in the competitive talent market. Numerous approaches and procedures try to support managers in this process: Employer branding, tools or external service providers. What does it take to be successful in today's talent market?

10:45 ZUGSPITZE MASTERCLASSES:
Presentation Serivce

Masterclass

In preparation

11:00 MATTERHORN MASTERCLASSES:
Presentation Serivce

Masterclass

In preparation

11:00 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Challenges in the introduction of new systems

What difficulties typically arise when integrating new systems? What strategies are crucial for overcoming common stumbling blocks and ensuring a smooth introduction? Experts from various fields will share their experiences and discuss practical solutions.

11:15 ZUGSPITZE MASTERCLASSES:
Presentation Sales

Masterclass

In preparation

11:30 SALES SUMMIT MAIN STAGE:
Presentation

Building bridges: When the baby boomers pass on the sceptre

The Baby Boomers are retiring.
How is our company prepared for this? Can digitalization in sales compensate for this?
What options do companies have to proactively plan knowledge transfer?
How can knowledge be passed on? How important are internal and external networks?
Who am I when I no longer work?

11:45 ZUGSPITZE MASTERCLASSES:
Presentation Serivce

Masterclass

In preparation

11:45 MATTERHORN MASTERCLASSES:
Presentation Serivce

Masterclass

in preparation

11:45 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote in preparation

12:00 SALES SUMMIT MAIN STAGE:
Presentation

Keynote

12:30

Lunch break

Enjoy the food while establish new contacts with attendees and exhibitors of the Service & Sales Summit.

14:00 SALES SUMMIT MAIN STAGE:
Presentation

Keynote

14:00 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote in preparation

14:30 SALES SUMMIT MAIN STAGE:
Panel discussion

Creating synergies: The innovative power of marketing and sales

What are the obstacles and success factors and what makes the interaction between marketing and sales possible. Learn how sustainable success can be achieved and how to get there.

14:30 ZUGSPITZE MASTERCLASSES:
Presentation Serivce

Masterclass

In preparation

14:30 MATTERHORN MASTERCLASSES:
Presentation

Masterclass

In preparation

14:30 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Global customer service: Success strategies in an international environment 

What characterises global customer service and how does it differ around the world?
What adjustments are needed to provide a consistent and outstanding customer experience worldwide?

15:15 SALES SUMMIT MAIN STAGE:
Panel discussion

Sales leaders panel

The constantly changing world presents many challenges and also many new perspectives for SMEs and corporations. What do these look like in the respective sectors, where are there similarities or differences?

15:15 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Communication that counts: The right choice of channels in customer service

Today's customers expect fast and efficient service via the communication channels of their choice - from chatbots and social media to traditional hotlines. But despite the strong presence of digital channels, how do companies manage to create personalised customer service experiences that inspire and retain customers in the long term?

16:00 SALES SUMMIT MAIN STAGE:

Speaker Award Prizegiving

The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

16:00 ZUGSPITZE MASTERCLASSES:

Masterclass Award Prizegiving

The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

16:00 MATTERHORN MASTERCLASSES:

Masterclass Awards Prizegiving

The three best speakers on each stage will be honoured. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

16:00 SERVICE SUMMIT MAIN STAGE:

Speaker Awards Prizegiving

The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

16:15 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote

16:45

Networking, drinks & music for all participants

18:00

End of Service & Sales Summit 2025