08:30	Entry The doors open at 08:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:15	MAIN STAGE:   Opening Event opening and welcome from organizers. Helena Baras Sales Summit Selina Meyer Sales Summit
09:30	MAIN STAGE: Presentation Digital transformation in classic sales: Innovative strength for lasting success Learn how targeted digitalisation and the use of artificial intelligence in field sales can bring traditional sales into the modern era. With innovative approaches such as the Perfect Store model and the use of digital tools, we lay the foundation for a successful future and pave the way for data-driven management. Find out how customer service can be optimised by leaving the known paths and having the courage to innovate, while at the same time increasing efficiency. Lars Hamann Rotkäppchen-Mumm Moderation: Inken März Sales Summit Moderation
10:00	MAIN STAGE:   Coffee break
10:00	MASTERCLASSES: Presentation AFI Solutions Masterclass in preparation
10:15	MASTERCLASSES: Presentation Quo Vadis Field Service - Current Planning Practice and Trends in Sales Management (GfK GeoMarketing) How is the strategic role of territory planning changing? We present the results of our latest territory planning study - complemented with our observations on the challenges and trends in sales management.
10:30	MAIN STAGE: Presentation Keynote in preparation Moderation: Inken März Sales Summit Moderation
10:30	MASTERCLASSES: Presentation Highspot Masterclass in preparation
11:00	MAIN STAGE: Panel discussion The link between marketing and sales What does it take for successful collaboration between marketing and sales, and what are the challenges? Marc Fischer Experian Peter Lingner De Lage Landen International (DLL) Alexander Brauch Luxottica Falko Richtberg Nestlé Waters Moderation: Ina Börner NO DIRTY TALK
11:45	MAIN STAGE: Panel discussion Sales leader panel Heads of sales in medium-sized companies and large corporations discuss the current sales perspectives and challenges in their respective industries. Julian Berzbach Ad Alliance Till von der Osten SharkNinja Germany Thomas Hausmann LG Innotek Moderation: Univ.-Prof. Dr. Jan Wieseke Sales Management Department | Ruhr-Universität Bochum
12:30	MAIN STAGE:   Lunch break
13:30	MAIN STAGE:   Sales Summit Startup Awards Here you can see innovative startups presenting their clever new solutions in accounting. The best three will receive a Sales Summit Startup Award – you decide! Moderation: Inken März Sales Summit Moderation
14:30	MAIN STAGE: Panel discussion War for talent Sales teams want to continue to grow strongly in 2024 and are struggling to attract new employees. Numerous approaches and procedures try to support managers in this: Employer branding, tools or external service providers. What are the successes and no-goes in sales recruiting? Daniela Bojahr eCommerceDB Moderation: Dr. Jens Hutzschenreuter Digital Business Group
15:15	Coffee break
16:00	MAIN STAGE: Presentation Kill your darlings! Abandon dogmas and set new accents in human resource management. A dynamic economic environment and sometimes high staff turnover rates often lead to situationally driven actionism. In order to not only manage but also develop the most valuable resource of all, human resources, in crisis situations, new instruments are needed - and a radical break with the past. Dr. Leonard Landois Main-Post
16:30	MAIN STAGE: Panel discussion Sales in transition What will the sales teams of the future look like? What are the new challenges and what is needed for continued successful collaboration? Nina Michahelles Google Alena Fuchs Carl Kühne Daniel Wessels Bösmann Medien und Druck
17:15	MAIN STAGE: Presentation The future of sales management - What happens if we continue as before? - Current scientific findings on sales excellence - What does AI mean for sales? - Where does the role of sales become strategic and where does it die out? Univ.-Prof. Dr. Jan Wieseke Sales Management Department | Ruhr-Universität Bochum Univ.-Prof. Dr. Christian Schmitz Sales Management Department | Ruhr-Universität Bochum Moderation: Inken März Sales Summit Moderation
17:45	MAIN STAGE:   Main Stage Speaker Award Ceremony The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code. Moderation: Inken März Sales Summit Moderation
17:45	MASTERCLASSES:   Masterclasses Speaker Award Ceremony The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.
18:00	Networking, drinks & music for all participants

09:00	Entry The doors open at 08:30 am - so you can start networking over your first coffee or find yourself a good seat.
10:15	MAIN STAGE:   Opening Event opening and welcome from the host. Moderation: Inken März Sales Summit Moderation
10:15	MASTERCLASSES: Presentation State of the European Sales Tech Space 2024 Dr. Jens Hutzschenreuter Digital Business Group
10:30	MAIN STAGE: Presentation Key account management in transition Key Account Management has undergone significant change over time. In the past, it mainly focused on sales and the maintenance of customer relationships. Product, price and good customer relations were crucial for successful Key Account Management. Today, the focus has broadened and it is about a holistic approach along the entire value chain, with the focus and goal of generating added value for all parties involved: Retailer, Manufacturer and End Customer. Florian Weiß and Frederic Speicher will jointly explain how Key Account Management at Robert Bosch Hausgeräte GmbH is affected by this and which solutions are chosen to remain Europe's No. 1. Florian Weiß BSH Home Appliances Frederic Speicher BSH Home Appliances Moderation: Inken März Sales Summit Moderation
11:00	MAIN STAGE: Panel discussion Panel in preparation
11:45	MAIN STAGE: Presentation Fireside Chat: War for Talent Dr. Jens Hutzschenreuter Digital Business Group Moderation: Inken März Sales Summit Moderation
12:15	MAIN STAGE:   Lunch break
13:15	MAIN STAGE:   Keynote in preparation Moderation: Inken März Sales Summit Moderation
13:45	MAIN STAGE: Panel discussion Digital transformation in sales How is digitalization changing the sales business? Which tools and software solutions are being used and what do new successful processes in sales look like? Sophia Krekel StepStone Katja Seum-Weltin NetCom BW Marcus Gallmann ROMACO Arne Oberbeck REMONDIS Moderation: Daniela Bojahr eCommerceDB
14:30	MAIN STAGE: Panel discussion Customer proximity in B2B sales What does customer proximity mean in modern B2B sales and how much personal contact is necessary for successful retention? Romina Menke DARE André Buck The Berner Group Robin Engelbrecht Telefónica Business Sales Jascha Ahmadi Philips Marco Plöger Ströer Deutsche Städte Medien Maximilian Steinhart Karlsruher SC
15:15	MAIN STAGE: Presentation Social selling in B2B in an easy way Who doesn't know it!? When we go on social platforms, we are regularly disappointed by boring posts or bad sales pitches. Our own sales people are frustrated that this social selling doesn't work and simply no customer responds. We want to spare you these disappointments! Benjamin Bodden will take you on his personal social selling journey, tell you about his first steps as a social seller, how he became a corporate influencer and keynote speaker, how he won customers, how he inspired and trained sales teams in social selling, and how he helped shape the social selling strategy at Fujitsu. Benjamin Bodden Fujitsu Moderation: Inken März Sales Summit Moderation
15:45	MAIN STAGE: Presentation Keynote in preparation Moderation: Inken März Sales Summit Moderation
16:15	MAIN STAGE:   Main Stage Speaker Awards Ceremony The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code. Moderation: Inken März Sales Summit Moderation
16:15	MASTERCLASSES:   Masterclasses Speaker Award Ceremony The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.
16:30	Networking, drinks & music for all participants
20:00	End of Sales Summit 2024