24th & 25th April 2024 in Hamburg

Sales Summit Day One

Sales Summit Day One
The program of the first day of the Sales Summit on 24th April 2024.

Sales Summit Day Two

Sales Summit Day Two
The program of the second day of the Sales Summit on 25th April 2024.


24th April 2024 Sales Summit Day One

  1. MAIN STAGE
  1. MASTERCLASSES
  1. 08:30
     

    08:30 Entry

    The doors open at 08:30 am - so you can start networking over your first coffee or find yourself a good seat.
  1. 09:15
     

    Opening

    Opening of the event with a warm welcome from the organizers.

  2. 09:30
    Presentation

    Digital transformation in classic sales: Innovative strength for lasting success

    Learn how targeted digitalisation and the use of artificial intelligence in field sales can bring traditional sales into the modern era. With innovative approaches such as the Perfect Store model and the use of digital tools, we lay the foundation for a successful future and pave the way for data-driven management. Find out how customer service can be optimised by leaving the known paths and having the courage to innovate, while at the same time increasing efficiency.

     

  3. 10:00
     

    Coffee break

  4. 10:30
    Presentation

    Keynote in preparation

  5. 11:00
    Panel discussion

    The link between marketing and sales

    What does it take for successful collaboration between marketing and sales, and what are the challenges?

  6. 11:45
    Panel discussion

    Sales leader panel

    Heads of sales in medium-sized companies and large corporations discuss the current sales perspectives and challenges in their respective industries.

  1. Presentation

    10:00 The robots take over: Digital order processing of tomorrow

    Find out how you too can process your incoming customer orders and enquiries fully digitally tomorrow.


    With the latest RPA and AI technology.  
    Supported by intelligent assistants.  
    Efficient, error-free and even fully automated.  
    Make confident decisions with a 360-degree view.  
    Increase your efficiency by up to 50%.  
    Gain time for the essentials!  
    Improve your customer experience.


    With AFI Order, one of the many solutions from AFI Solutions, the leading solution provider for  
    digitisation and optimisation of document processes around SAP, you can do the same.

     

  2. Presentation

    10:15 Quo Vadis Field Service - Current Planning Practice and Trends in Sales Management

    How is the strategic role of territory planning changing? We present the results of our latest territory planning study - complemented with our observations on the challenges and trends in sales management.

     

  3. Presentation

    10:30 Highspot

    Masterclass in preparation
  4. Presentation

    11:30 Negotiation poker: look your counterpart in the cards

    Winning an order and achieving good margins at the same time? 
    This is possible if salespeople recognise the negotiating tactics of buyers and customers - often supposedly minor details - as such and react appropriately. Heiko van Eckert shows how it is even possible to turn the tables and play the other party's cards in your favour. After all, deals are not only won at the table, but only with the best preparation, knowledge of the rules and a feel for the tricks of the trade.

     


     

  5. Presentation

    12:00 Zoho

    Masterclass in preparation

  1. 12:30
     

    12:30 Lunch break

  1. 13:30
     

    Sales Summit Startup Awards

    Here you can see innovative startups presenting their clever new solutions in accounting. The best three will receive a Sales Summit Startup Award – you decide!

     

  2. 14:30
    Panel discussion

    War for talent

    Sales teams want to continue to grow strongly in 2024 and are struggling to attract new employees. Numerous approaches and procedures try to support managers in this: Employer branding, tools or external service providers. What are the successes and no-goes in sales recruiting?

  1. Presentation

    13:30 How AI is revolutionising sales!

    Masterclass in preparation

  2. Presentation

    14:30 Axians

    Masterclass in preparation

  3. Presentation

    14:45 Sales revolution through AI and apps: strategies for tomorrow

    In a rapidly changing world where AI and mobile apps are redefining sales, companies are at a turning point. Artificial intelligence is analysing customer data and adapting sales strategies in real time, while mobile apps are creating direct customer engagement to better understand and meet their needs. These technological advances open up additional ways for sales teams to engage more frequently with potential or existing customers. In marketing, they promote customer loyalty and up- and cross-sell opportunities. Discover the key components for successful sales with AI in your organisation.

     

  1. 15:15
     

    15:15 Coffee break

  1. 16:00
    Presentation

    Kill your darlings!

    Abandon dogmas and set new accents in human resource management. A dynamic economic environment and sometimes high staff turnover rates often lead to situationally driven actionism. In order to not only manage but also develop the most valuable resource of all, human resources, in crisis situations, new instruments are needed - and a radical break with the past.

  2. 16:30
    Panel discussion

    Sales in transition

    What will the sales teams of the future look like? What are the new challenges and what is needed for continued successful collaboration?

  3. 17:15
    Presentation

    Keynote in preparation

  4. 17:45
     

    Main Stage Speaker Award Ceremony

    The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Presentation

    16:15 Showpad

    Masterclass in preparation 

  2. Presentation

    16:30 GBI-Genios

    Masterclass in preparation

  3.  

    17:45 Masterclasses Speaker Award Ceremony

    The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. 18:00
     

    18:00 Sales Summit AFTERSHOW LOUNGE
    Networking, drinks & music for all participants

  1. 23:00
    Presentation

    23:00 End of today's event

24th April 2024 Sales Summit Day One

08:30

Entry

The doors open at 08:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:15 MAIN STAGE:
 

Opening

Opening of the event with a warm welcome from the organizers.

09:30 MAIN STAGE:
Presentation

Digital transformation in classic sales: Innovative strength for lasting success

Learn how targeted digitalisation and the use of artificial intelligence in field sales can bring traditional sales into the modern era. With innovative approaches such as the Perfect Store model and the use of digital tools, we lay the foundation for a successful future and pave the way for data-driven management. Find out how customer service can be optimised by leaving the known paths and having the courage to innovate, while at the same time increasing efficiency.

 

10:00 MAIN STAGE:
 

Coffee break

10:00 MASTERCLASSES:
Presentation

The robots take over: Digital order processing of tomorrow

Find out how you too can process your incoming customer orders and enquiries fully digitally tomorrow.


With the latest RPA and AI technology.  
Supported by intelligent assistants.  
Efficient, error-free and even fully automated.  
Make confident decisions with a 360-degree view.  
Increase your efficiency by up to 50%.  
Gain time for the essentials!  
Improve your customer experience.


With AFI Order, one of the many solutions from AFI Solutions, the leading solution provider for  
digitisation and optimisation of document processes around SAP, you can do the same.

 

10:15 MASTERCLASSES:
Presentation

Quo Vadis Field Service - Current Planning Practice and Trends in Sales Management

How is the strategic role of territory planning changing? We present the results of our latest territory planning study - complemented with our observations on the challenges and trends in sales management.

 

10:30 MAIN STAGE:
Presentation

Keynote in preparation

10:30 MASTERCLASSES:
Presentation

Highspot

Masterclass in preparation
11:00 MAIN STAGE:
Panel discussion

The link between marketing and sales

What does it take for successful collaboration between marketing and sales, and what are the challenges?

11:30 MASTERCLASSES:
Presentation

Negotiation poker: look your counterpart in the cards

Winning an order and achieving good margins at the same time? 
This is possible if salespeople recognise the negotiating tactics of buyers and customers - often supposedly minor details - as such and react appropriately. Heiko van Eckert shows how it is even possible to turn the tables and play the other party's cards in your favour. After all, deals are not only won at the table, but only with the best preparation, knowledge of the rules and a feel for the tricks of the trade.

 


 

11:45 MAIN STAGE:
Panel discussion

Sales leader panel

Heads of sales in medium-sized companies and large corporations discuss the current sales perspectives and challenges in their respective industries.

12:00 MASTERCLASSES:
Presentation

Zoho

Masterclass in preparation

12:30

Lunch break

13:30 MAIN STAGE:
 

Sales Summit Startup Awards

Here you can see innovative startups presenting their clever new solutions in accounting. The best three will receive a Sales Summit Startup Award – you decide!

 

13:30 MASTERCLASSES:
Presentation

How AI is revolutionising sales!

Masterclass in preparation

14:30 MAIN STAGE:
Panel discussion

War for talent

Sales teams want to continue to grow strongly in 2024 and are struggling to attract new employees. Numerous approaches and procedures try to support managers in this: Employer branding, tools or external service providers. What are the successes and no-goes in sales recruiting?

14:30 MASTERCLASSES:
Presentation

Axians

Masterclass in preparation

14:45 MASTERCLASSES:
Presentation

Sales revolution through AI and apps: strategies for tomorrow

In a rapidly changing world where AI and mobile apps are redefining sales, companies are at a turning point. Artificial intelligence is analysing customer data and adapting sales strategies in real time, while mobile apps are creating direct customer engagement to better understand and meet their needs. These technological advances open up additional ways for sales teams to engage more frequently with potential or existing customers. In marketing, they promote customer loyalty and up- and cross-sell opportunities. Discover the key components for successful sales with AI in your organisation.

 

15:15

Coffee break

16:00 MAIN STAGE:
Presentation

Kill your darlings!

Abandon dogmas and set new accents in human resource management. A dynamic economic environment and sometimes high staff turnover rates often lead to situationally driven actionism. In order to not only manage but also develop the most valuable resource of all, human resources, in crisis situations, new instruments are needed - and a radical break with the past.

16:15 MASTERCLASSES:
Presentation

Showpad

Masterclass in preparation 

16:30 MAIN STAGE:
Panel discussion

Sales in transition

What will the sales teams of the future look like? What are the new challenges and what is needed for continued successful collaboration?

16:30 MASTERCLASSES:
Presentation

GBI-Genios

Masterclass in preparation

17:15 MAIN STAGE:
Presentation

Keynote in preparation

17:45 MAIN STAGE:
 

Main Stage Speaker Award Ceremony

The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

17:45 MASTERCLASSES:
 

Masterclasses Speaker Award Ceremony

The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

18:00

Sales Summit AFTERSHOW LOUNGE
Networking, drinks & music for all participants

25th April 2024 Sales Summit Day Two

  1. MAIN STAGE
  1. MASTERCLASSES
  1. 09:00
     

    09:00 Entry

    The doors open at 08:30 am - so you can start networking over your first coffee or find yourself a good seat.
  1. 10:15
     

    Opening

    Event opening and welcome from the host.

  2. 10:30
    Presentation

    Key account management in transition

    Key Account Management has undergone significant change over time. In the past, it mainly focused on sales and the maintenance of customer relationships. Product, price and good customer relations were crucial for successful Key Account Management. Today, the focus has broadened and it is about a holistic approach along the entire value chain, with the focus and goal of generating added value for all parties involved: Retailer, Manufacturer and End Customer.

    Florian Weiß and Frederic Speicher will jointly explain how Key Account Management at Robert Bosch Hausgeräte GmbH is affected by this and which solutions are chosen to remain Europe's No. 1.

  3. 11:00
    Panel discussion

    Customer Centricity

    How do I recognise the wishes and needs of my customers? Our experts share their proven strategies for meeting changing customer requirements and increasing customer satisfaction.
  4. 11:45
  1. Presentation

    10:15 State of the European Sales Tech Space 2024

    Masterclass in preparation

  2. Presentation

    10:45 Mobile customer platforms: key strategies for customer retention and acquisition

    Traditional customer platforms are becoming less important, while the shift of online activities to smartphones is forcing companies to rethink their digital strategy. Mobile customer platforms that are tailored to the preferences of the target group offer direct and personalised communication. They are crucial for customer retention and acquisition by opening up new opportunities for marketing and sales through detailed user analyses and targeted communication. Get a quick insight into the key success factors.

     

  3. Presentation

    11:15 Here I am a man, here I can be one

    What does "being a man" mean these days? 
    What does "being a leader" mean as a man today? 
    Macho or wimp - both are nothing! 
    Heiko van Eckert uses his personal story to show you how you can find not only success but also fulfilment as a manager in sales.


     

  1. 12:15
     

    12:15 Lunch break

  1. 13:15
     

    Beat the Sabotage: A revolution in digital sales!

    There are not only obvious obstacles lurking on the path to digital sales transformation, but also (subtle) acts of sabotage: Entrenched traditional thought patterns, encrusted organisations, technological hurdles and a lack of vision. These saboteurs slow down progress and innovation. This presentation is not about defeat, but about triumph. It focuses on how to establish a culture of change that directly challenges such acts of sabotage. By combining modern technology partnerships and clear leadership principles, a digital sales success story is being written. This presentation will provide a deep insight into how to recognise, confront and ultimately overcome signs of sabotage to achieve a pioneering digitalisation of sales.

     

  2. 13:45
    Panel discussion

    Digital transformation in sales

    How is digitalization changing the sales business? Which tools and software solutions are being used and what do new successful processes in sales look like?

  3. 14:30
    Panel discussion

    Customer proximity in B2B sales

    What does customer proximity mean in modern B2B sales and how much personal contact is necessary for successful retention?

     

    Presentation:

    Norman Tontsch Norman Tontsch  
  4. 15:15
    Presentation

    Social selling in B2B in an easy way

    Who doesn't know it!? When we go on social platforms, we are regularly disappointed by boring posts or bad sales pitches. Our own sales people are frustrated that this social selling doesn't work and simply no customer responds. We want to spare you these disappointments! Benjamin Bodden will take you on his personal social selling journey, tell you about his first steps as a social seller, how he became a corporate influencer and keynote speaker, how he won customers, how he inspired and trained sales teams in social selling, and how he helped shape the social selling strategy at Fujitsu.

  5. 15:45
    Presentation

    Partner or just a customer - "The secret of a perfect customer relationship"

    In a highly competitive B2B market, it is extremely important for DKV Mobility as a mobility service provider to win over and inspire its customers in such a way that they are highly interested and motivated to stay with us as their service provider in the long term.

    But what is the best way to do this?
    Is complex and time-consuming service in sales actually still important?
    Are time-consuming extra metres still appropriate in sales?
    How do you successfully set up a sales organisation for the future?
    What role does customer service play in sales success?
     

    ... and much more

  6. 16:15
     

    Main Stage Speaker Awards Ceremony

    The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1.  

    16:15 Masterclasses Speaker Award Ceremony

    The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. 16:30
     

    16:30 Networking, drinks & music for all participants

  1. 19:00
     

    19:00 End of Sales Summit 2024

25th April 2024 Sales Summit Day Two

09:00

Entry

The doors open at 08:30 am - so you can start networking over your first coffee or find yourself a good seat.
10:15 MAIN STAGE:
 

Opening

Event opening and welcome from the host.

10:15 MASTERCLASSES:
Presentation

State of the European Sales Tech Space 2024

Masterclass in preparation

10:30 MAIN STAGE:
Presentation

Key account management in transition

Key Account Management has undergone significant change over time. In the past, it mainly focused on sales and the maintenance of customer relationships. Product, price and good customer relations were crucial for successful Key Account Management. Today, the focus has broadened and it is about a holistic approach along the entire value chain, with the focus and goal of generating added value for all parties involved: Retailer, Manufacturer and End Customer.

Florian Weiß and Frederic Speicher will jointly explain how Key Account Management at Robert Bosch Hausgeräte GmbH is affected by this and which solutions are chosen to remain Europe's No. 1.

10:45 MASTERCLASSES:
Presentation

Mobile customer platforms: key strategies for customer retention and acquisition

Traditional customer platforms are becoming less important, while the shift of online activities to smartphones is forcing companies to rethink their digital strategy. Mobile customer platforms that are tailored to the preferences of the target group offer direct and personalised communication. They are crucial for customer retention and acquisition by opening up new opportunities for marketing and sales through detailed user analyses and targeted communication. Get a quick insight into the key success factors.

 

11:00 MAIN STAGE:
Panel discussion

Customer Centricity

How do I recognise the wishes and needs of my customers? Our experts share their proven strategies for meeting changing customer requirements and increasing customer satisfaction.
11:15 MASTERCLASSES:
Presentation

Here I am a man, here I can be one

What does "being a man" mean these days? 
What does "being a leader" mean as a man today? 
Macho or wimp - both are nothing! 
Heiko van Eckert uses his personal story to show you how you can find not only success but also fulfilment as a manager in sales.


 

11:45 MAIN STAGE:
Presentation

Fireside Chat: War for Talent

12:15

Lunch break

13:15 MAIN STAGE:
 

Beat the Sabotage: A revolution in digital sales!

There are not only obvious obstacles lurking on the path to digital sales transformation, but also (subtle) acts of sabotage: Entrenched traditional thought patterns, encrusted organisations, technological hurdles and a lack of vision. These saboteurs slow down progress and innovation. This presentation is not about defeat, but about triumph. It focuses on how to establish a culture of change that directly challenges such acts of sabotage. By combining modern technology partnerships and clear leadership principles, a digital sales success story is being written. This presentation will provide a deep insight into how to recognise, confront and ultimately overcome signs of sabotage to achieve a pioneering digitalisation of sales.

 

13:45 MAIN STAGE:
Panel discussion

Digital transformation in sales

How is digitalization changing the sales business? Which tools and software solutions are being used and what do new successful processes in sales look like?

14:30 MAIN STAGE:
Panel discussion

Customer proximity in B2B sales

What does customer proximity mean in modern B2B sales and how much personal contact is necessary for successful retention?

 

Presentation:

Norman Tontsch Norman Tontsch  
15:15 MAIN STAGE:
Presentation

Social selling in B2B in an easy way

Who doesn't know it!? When we go on social platforms, we are regularly disappointed by boring posts or bad sales pitches. Our own sales people are frustrated that this social selling doesn't work and simply no customer responds. We want to spare you these disappointments! Benjamin Bodden will take you on his personal social selling journey, tell you about his first steps as a social seller, how he became a corporate influencer and keynote speaker, how he won customers, how he inspired and trained sales teams in social selling, and how he helped shape the social selling strategy at Fujitsu.

15:45 MAIN STAGE:
Presentation

Partner or just a customer - "The secret of a perfect customer relationship"

In a highly competitive B2B market, it is extremely important for DKV Mobility as a mobility service provider to win over and inspire its customers in such a way that they are highly interested and motivated to stay with us as their service provider in the long term.

But what is the best way to do this?
Is complex and time-consuming service in sales actually still important?
Are time-consuming extra metres still appropriate in sales?
How do you successfully set up a sales organisation for the future?
What role does customer service play in sales success?
 

... and much more

16:15 MAIN STAGE:
 

Main Stage Speaker Awards Ceremony

The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

16:15 MASTERCLASSES:
 

Masterclasses Speaker Award Ceremony

The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

16:30

Networking, drinks & music for all participants

19:00

End of Sales Summit 2024