24th and 25th April 2024 in Hamburg
Contact: info@salessummit.de or +49 (40) 537 991 133

Sales Summit day one

The program of the first day of the Sales Summit on 24th April 2024.

Sales Summit day two

The program of the second day of the Sales Summit on 25th April 2024.

24th April 2024 Sales Summit day one

  1. Main Stage
  1. Masterclasses
  1. 08:30
     

    Entry

    The doors open at 08:30 am - so you can start networking over your first coffee or find yourself a good seat.
  1. 09:15
     

    Opening

    Event opening and welcome from organizers.

  2. 09:30
    Presentation

    Digital transformation in classic sales: Innovative strength for lasting success

    Learn how targeted digitalisation and the use of artificial intelligence in field sales can bring traditional sales into the modern era. With innovative approaches such as the Perfect Store model and the use of digital tools, we lay the foundation for a successful future and pave the way for data-driven management. Find out how customer service can be optimised by leaving the known paths and having the courage to innovate, while at the same time increasing efficiency.

  3. 10:00
     

    Coffee break

  4. 10:30
    Presentation

    Keynote in preparation

  5. 11:00
    Panel discussion

    The link between marketing and sales

    What does it take for successful collaboration between marketing and sales, and what are the challenges?

  6. 11:45
    Panel discussion

    Sales leader panel

    Heads of sales in medium-sized companies and large corporations discuss the current sales perspectives and challenges in their respective industries.

  1. 10:00
    Presentation

    AFI Solutions

    Masterclass in preparation
  2. 10:15
    Presentation

    Quo Vadis Field Service - Current Planning Practice and Trends in Sales Management (GfK GeoMarketing)

    How is the strategic role of territory planning changing? We present the results of our latest territory planning study - complemented with our observations on the challenges and trends in sales management.

  3. 10:30
    Presentation

    Highspot

    Masterclass in preparation
  1. 12:30
     

    Lunch break

  1. 13:30
     

    Sales Summit Startup Awards

    Here you can see innovative startups presenting their clever new solutions in accounting. The best three will receive a Sales Summit Startup Award – you decide!

  2. 14:30
    Panel discussion

    War for talent

    Sales teams want to continue to grow strongly in 2024 and are struggling to attract new employees. Numerous approaches and procedures try to support managers in this: Employer branding, tools or external service providers. What are the successes and no-goes in sales recruiting?

  1. 15:15
     

    Coffee break

  1. 16:00
    Presentation

    Kill your darlings!

    Abandon dogmas and set new accents in human resource management. A dynamic economic environment and sometimes high staff turnover rates often lead to situationally driven actionism. In order to not only manage but also develop the most valuable resource of all, human resources, in crisis situations, new instruments are needed - and a radical break with the past.

  2. 16:30
    Panel discussion

    Sales in transition

    What will the sales teams of the future look like? What are the new challenges and what is needed for continued successful collaboration?

  3. 17:15
    Presentation

    The future of sales management

    - What happens if we continue as before?
    - Current scientific findings on sales excellence
    - What does AI mean for sales?
    - Where does the role of sales become strategic and where does it die out?

  4. 17:45
     

    Main Stage Speaker Award Ceremony

    The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. 17:45
     

    Masterclasses Speaker Award Ceremony

    The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. 18:00
     

    Networking, drinks & music for all participants

24th April 2024 Sales Summit day one

08:30
 

Entry

The doors open at 08:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:15 MAIN STAGE:
 

Opening

Event opening and welcome from organizers.

09:30 MAIN STAGE:
Presentation

Digital transformation in classic sales: Innovative strength for lasting success

Learn how targeted digitalisation and the use of artificial intelligence in field sales can bring traditional sales into the modern era. With innovative approaches such as the Perfect Store model and the use of digital tools, we lay the foundation for a successful future and pave the way for data-driven management. Find out how customer service can be optimised by leaving the known paths and having the courage to innovate, while at the same time increasing efficiency.

10:00 MAIN STAGE:
 

Coffee break

10:00 MASTERCLASSES:
Presentation

AFI Solutions

Masterclass in preparation
10:15 MASTERCLASSES:
Presentation

Quo Vadis Field Service - Current Planning Practice and Trends in Sales Management (GfK GeoMarketing)

How is the strategic role of territory planning changing? We present the results of our latest territory planning study - complemented with our observations on the challenges and trends in sales management.

10:30 MAIN STAGE:
Presentation

Keynote in preparation

10:30 MASTERCLASSES:
Presentation

Highspot

Masterclass in preparation
11:00 MAIN STAGE:
Panel discussion

The link between marketing and sales

What does it take for successful collaboration between marketing and sales, and what are the challenges?

11:45 MAIN STAGE:
Panel discussion

Sales leader panel

Heads of sales in medium-sized companies and large corporations discuss the current sales perspectives and challenges in their respective industries.

12:30 MAIN STAGE:
 

Lunch break

13:30 MAIN STAGE:
 

Sales Summit Startup Awards

Here you can see innovative startups presenting their clever new solutions in accounting. The best three will receive a Sales Summit Startup Award – you decide!

14:30 MAIN STAGE:
Panel discussion

War for talent

Sales teams want to continue to grow strongly in 2024 and are struggling to attract new employees. Numerous approaches and procedures try to support managers in this: Employer branding, tools or external service providers. What are the successes and no-goes in sales recruiting?

15:15
 

Coffee break

16:00 MAIN STAGE:
Presentation

Kill your darlings!

Abandon dogmas and set new accents in human resource management. A dynamic economic environment and sometimes high staff turnover rates often lead to situationally driven actionism. In order to not only manage but also develop the most valuable resource of all, human resources, in crisis situations, new instruments are needed - and a radical break with the past.

16:30 MAIN STAGE:
Panel discussion

Sales in transition

What will the sales teams of the future look like? What are the new challenges and what is needed for continued successful collaboration?

17:15 MAIN STAGE:
Presentation

The future of sales management

- What happens if we continue as before?
- Current scientific findings on sales excellence
- What does AI mean for sales?
- Where does the role of sales become strategic and where does it die out?

17:45 MAIN STAGE:
 

Main Stage Speaker Award Ceremony

The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

17:45 MASTERCLASSES:
 

Masterclasses Speaker Award Ceremony

The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

18:00
 

Networking, drinks & music for all participants

25th April 2024 Sales Summit day two

  1. Main Stage
  1. Masterclasses
  1. 09:00
     

    Entry

    The doors open at 08:30 am - so you can start networking over your first coffee or find yourself a good seat.
  1. 10:15
     

    Opening

    Event opening and welcome from the host.

  2. 10:30
    Presentation

    Key account management in transition

    Key Account Management has undergone significant change over time. In the past, it mainly focused on sales and the maintenance of customer relationships. Product, price and good customer relations were crucial for successful Key Account Management. Today, the focus has broadened and it is about a holistic approach along the entire value chain, with the focus and goal of generating added value for all parties involved: Retailer, Manufacturer and End Customer.

    Florian Weiß and Frederic Speicher will jointly explain how Key Account Management at Robert Bosch Hausgeräte GmbH is affected by this and which solutions are chosen to remain Europe's No. 1.

  3. 11:00
    Panel discussion

    Panel in preparation

  4. 11:45
  1. 10:15
    Presentation

    State of the European Sales Tech Space 2024

  1. 12:15
     

    Lunch break

  1. 13:15
     

    Keynote in preparation

  2. 13:45
    Panel discussion

    Digital transformation in sales

    How is digitalization changing the sales business? Which tools and software solutions are being used and what do new successful processes in sales look like?

  3. 14:30
    Panel discussion

    Customer proximity in B2B sales

    What does customer proximity mean in modern B2B sales and how much personal contact is necessary for successful retention?

  4. 15:15
    Presentation

    Social selling in B2B in an easy way

    Who doesn't know it!? When we go on social platforms, we are regularly disappointed by boring posts or bad sales pitches. Our own sales people are frustrated that this social selling doesn't work and simply no customer responds. We want to spare you these disappointments! Benjamin Bodden will take you on his personal social selling journey, tell you about his first steps as a social seller, how he became a corporate influencer and keynote speaker, how he won customers, how he inspired and trained sales teams in social selling, and how he helped shape the social selling strategy at Fujitsu.

  5. 15:45
    Presentation

    Keynote in preparation

  6. 16:15
     

    Main Stage Speaker Awards Ceremony

    The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. 16:15
     

    Masterclasses Speaker Award Ceremony

    The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. 16:30
     

    Networking, drinks & music for all participants

  1. 20:00
     

    End of Sales Summit 2024

25th April 2024 Sales Summit day two

09:00
 

Entry

The doors open at 08:30 am - so you can start networking over your first coffee or find yourself a good seat.
10:15 MAIN STAGE:
 

Opening

Event opening and welcome from the host.

10:15 MASTERCLASSES:
Presentation

State of the European Sales Tech Space 2024

10:30 MAIN STAGE:
Presentation

Key account management in transition

Key Account Management has undergone significant change over time. In the past, it mainly focused on sales and the maintenance of customer relationships. Product, price and good customer relations were crucial for successful Key Account Management. Today, the focus has broadened and it is about a holistic approach along the entire value chain, with the focus and goal of generating added value for all parties involved: Retailer, Manufacturer and End Customer.

Florian Weiß and Frederic Speicher will jointly explain how Key Account Management at Robert Bosch Hausgeräte GmbH is affected by this and which solutions are chosen to remain Europe's No. 1.

11:00 MAIN STAGE:
Panel discussion

Panel in preparation

11:45 MAIN STAGE:
Presentation

Fireside Chat: War for Talent

12:15 MAIN STAGE:
 

Lunch break

13:15 MAIN STAGE:
 

Keynote in preparation

13:45 MAIN STAGE:
Panel discussion

Digital transformation in sales

How is digitalization changing the sales business? Which tools and software solutions are being used and what do new successful processes in sales look like?

14:30 MAIN STAGE:
Panel discussion

Customer proximity in B2B sales

What does customer proximity mean in modern B2B sales and how much personal contact is necessary for successful retention?

15:15 MAIN STAGE:
Presentation

Social selling in B2B in an easy way

Who doesn't know it!? When we go on social platforms, we are regularly disappointed by boring posts or bad sales pitches. Our own sales people are frustrated that this social selling doesn't work and simply no customer responds. We want to spare you these disappointments! Benjamin Bodden will take you on his personal social selling journey, tell you about his first steps as a social seller, how he became a corporate influencer and keynote speaker, how he won customers, how he inspired and trained sales teams in social selling, and how he helped shape the social selling strategy at Fujitsu.

15:45 MAIN STAGE:
Presentation

Keynote in preparation

16:15 MAIN STAGE:
 

Main Stage Speaker Awards Ceremony

The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

16:15 MASTERCLASSES:
 

Masterclasses Speaker Award Ceremony

The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

16:30
 

Networking, drinks & music for all participants

20:00
 

End of Sales Summit 2024