-
Main Stage
-
Masterclasses
-
09:15
-
09:30Presentation
Digital transformation in classic sales: Innovative strength for lasting success
Learn how targeted digitalisation and the use of artificial intelligence in field sales can bring traditional sales into the modern era. With innovative approaches such as the Perfect Store model and the use of digital tools, we lay the foundation for a successful future and pave the way for data-driven management. Find out how customer service can be optimised by leaving the known paths and having the courage to innovate, while at the same time increasing efficiency.Moderation:
Inken März Sales Summit Moderation
-
10:00
-
10:30
-
11:00Panel discussion
The link between marketing and sales
What does it take for successful collaboration between marketing and sales, and what are the challenges?Marc Fischer Experian
Peter Lingner De Lage Landen International (DLL)
Alexander Brauch Luxottica
Falko Richtberg Nestlé Waters
Moderation:
Ina Börner NO DIRTY TALK
-
11:45
-
10:00
-
10:15Presentation
Quo Vadis Field Service - Current Planning Practice and Trends in Sales Management (GfK GeoMarketing)
How is the strategic role of territory planning changing? We present the results of our latest territory planning study - complemented with our observations on the challenges and trends in sales management. -
10:30
-
13:30
Sales Summit Startup Awards
Here you can see innovative startups presenting their clever new solutions in accounting. The best three will receive a Sales Summit Startup Award – you decide!
Moderation:
Inken März Sales Summit Moderation
-
14:30Panel discussion
War for talent
Sales teams want to continue to grow strongly in 2024 and are struggling to attract new employees. Numerous approaches and procedures try to support managers in this: Employer branding, tools or external service providers. What are the successes and no-goes in sales recruiting?Moderation:
Dr. Jens Hutzschenreuter Digital Business Group
-
16:00Presentation
Kill your darlings!
Abandon dogmas and set new accents in human resource management. A dynamic economic environment and sometimes high staff turnover rates often lead to situationally driven actionism. In order to not only manage but also develop the most valuable resource of all, human resources, in crisis situations, new instruments are needed - and a radical break with the past. -
16:30
-
17:15Presentation
The future of sales management
- What happens if we continue as before?
- Current scientific findings on sales excellence
- What does AI mean for sales?
- Where does the role of sales become strategic and where does it die out?Univ.-Prof. Dr. Jan Wieseke Sales Management Department | Ruhr-Universität Bochum
Univ.-Prof. Dr. Christian Schmitz Sales Management Department | Ruhr-Universität Bochum
Moderation:
Inken März Sales Summit Moderation
-
17:45
Main Stage Speaker Award Ceremony
The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.
Moderation:
Inken März Sales Summit Moderation