Speaker: Martin Friedrich
Martin Friedrich has headed the training and development department for marketing, medical and sales at Sandoz Germany since 2017, focusing on leadership development and the transformation of traditional F2F to omnichannel sales. As a licensed pharmacist, he started his career in the pharmaceutical industry in 2006 in product management. In various indication areas, he was responsible for strategy and campaign development of new launches and existing products in pneumology and cardiology. In the meantime, as Medical Manager, he developed study protocols and knowledge and training campaigns for the sales lines. As a group leader in marketing, he gained numerous experiences to orchestrate product marketing and positioning in sales and umbrella brand concepts.