Katharina Stapel

Stapelfux

Katharina Stapel is specialized in the development of digital sales processes depending on customer behavior. Medium-sized companies as well as corporations rely on her analyses and sales and marketing strategies to effectively increase sales, better understand customer needs, take targeted actions, and secure competitive advantage.
She has worked for companies internationally for nearly 20 years and regularly publishes in trade media, initiates, and leads studies on customer behavior, as well as internal process flows related to employee compliance. She trains corporate employees to better understand departmental, corporate and market context. In doing so, she advocates for data-driven, informed, and agile decision-making skills. Katharina Stapel can be seen as a speaker for behavioral economic strategy development in sales & marketing at relevant congresses and events

Represented in the following tracks at the Sales Summit:

2024 MAIN STAGE: Customer proximity in B2B sales
2024 MASTERCLASSES: Turn Behavior into profit
2023 MAIN STAGE: How much customer proximity does modern B2B sales need?
2023 MASTERCLASSES: Ecosystem Sales & Marketing - or how they can still work together