Speaker: Dr. Leonard Landois
Dr. Leonard Landois
Dr. Leonard Landois was already researching guerrilla tactics and media counter-publics of the 68ers at university. With the new social networks that were emerging at the time, he was able to put this knowledge into practice. With his social media start-up "Würzburg erleben", he and his team first did away with the gatekeeper principle, then they stole advertising customers away from the local newspaper publisher Main-Post. In 2013, the Main-Post took a stake in "Würzburg erleben". In 2021, the company, which in the meantime had expanded into a social media agency, was merged into the parent company. Since then, the 45-year-old has held various positions in B2B marketing, and since September 2022 has been responsible for the entire advertising market as Head of Sales for the media group.