Speaker: Erik Siekmann
Erik Siekmann is the founder and managing director of DIGITAL FORWARD, a consulting firm specialized in the field of online marketing auditing, digital analytics and ad-/mar-tech. Erik and his team analyze and evaluate digital marketing strategies of their clients from an organizational, technical and media-specific perspective with the objective of increasing efficiency and growth. The firm is independent as well as provider- and solution-agnostic. Clients include Pipedrive, comdirect, ING, KfW, Philips, Lego, Beiersdorf, Carglass, Yello, Blau Mobilfunk and miscellaneous private equity funds.