Speaker: Kersten Kaufmann
Deutsche Post Adress
Kersten Kaufmann, born in 1967, gained his first experience in dialogue marketing at the Bertelsmann subsidiary AZ Direct in 1994 after studying business administration and completing a bank apprenticeship. Since 1998, he has been Director Direct Sales at the address management specialist Deutsche Post Adress, a joint venture between Deutsche Post and Bertelsmann/arvato. He and his team look after customers mainly from the retail, financial services, infrastructure and debt collection sectors and advise them on updating, maintaining and optimizing address data.