Michael Held

Michael Held has been working in the sales business for over 25 years. He is a startup investor, company founder and specialist in digital, programmatic and TV performance advertising.

After he has been responsable for the Sales at IDG (Sales Director at CIO.de, Computerwoche, pcwelt.de) and Constantin Sport Marketing (Sales Director at DSF, Sport1, Sport1.de), he is currently Sales Director at Seven.one and works there in Key Account Management .

He has been working on the topics of programmatic sales of advertising (e.g. Programmatic TV, Audio and ATV), regionalized and personalized advertising via AddressableTV, PerformanceTV and digitalization for years.

Generative AI is his current topic. In its investments, Data Media One, Frontnow and thx-Thoesch, the core business is based on AI.

Michael Held has been married for 20 years and has 1 daughter (15 years old), his center of life is Munich. He plays beachvolleyball in his free time and is passionate about ski touring.